Your website is done, so what do you do now?
Written by Joe on Wednesday, April 25, 2012
Improve your user's experience
The week leading up to launching your website was probably pretty hectic. But now that it's launched you may be feeling like you should be doing something but you're not sure what. Here are a few tips that will improve your visitors experience as well as add valuable content to your website.
1. Add Testimonials and Recommendations
Testimonials and recommendations are a good way to prove to visitors that they can trust you. People are very hesitant on the internet. If you can show them that other customers have had positive experiences working with you, they will but much more likely to choose your product or services over others.
2. Add Pictures and Videos
Nobody wants to read pages and pages of just plain text. Add character to your website with pictures and videos. Pictures and videos will allow visitors to get to know you better. They are also much more interesting than plain text. They say a picture is worth a thousand words, on your website a picture can be worth even more. Choose your images and videos wisely.
3. Add Social Networking Links
Everyone wants to connect. So why not give visitors what they want? Include links to your social networking pages including twitter, facebook, linkedin, youtube, etc.. Just don't go overboard with it. I think around 4-5 social networking links is plenty but too many more looks unprofessional.
4. Encourage Sharing
What is a better way to engage your visitors than to allow them to share your website with their friends? Not only is it a good way to engage your visitors, it's free promotion! There are plenty of free tools that will allow visitors to post your website to just about any social networking site out there. And they are quick and easy to implement. Get on it!
5. Add Calls to Action
This is an area that I see many small and medium sized business websites lacking. A call to action tells a visitor what you want them to do. Think of it kind of like an advertisement or the discount bin when you're walking through a store. You always have to take a quick look even if you don't want anything. You calls to action should grab a visitors attention and encourage them to contact you or make a purchase.
These are just a few items you can add to your website to improve your visitors experience on your website. Need help improving your visitors experience? Give me a call or fill out the contact form and I can help you improve your visitors experience and increase the chances of them buying from you.
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