Why does your restaurant need a website?
Written by Joe on Thursday, August 19, 2010
Not having a website is like having a store with no sign
Potential diners are looking online when deciding ahead where to dine. They are searching for restaurants in their area, directions, and menus; and possibly to make reservations online. If they can't find your website, they'll find your competitors. You need to offer potential customers as much information as possible. Basicaly you're solving a problem for them. They are looking for a restaurant. You are a restaurant.
Your marketing should not just rely on your physical resturant, but also on your online presence. The sign outside of your restaurant is your physical presence, a website is your presence online. Not having a presence online, could lead to you losing out on customers.
What's in it for me?
When it comes down to it, the real question restaurants want to know is what's in it for me. I'm going to spend money on a website but what will I get out of it?
Your website should work for you, and if it does, it will pay off. Make sure you hire a professional website designer that understands what you need. If you need to make reservations, your website needs to be able to take them. Your website should also include your entire menu (not a pdf) and location, making it easy for search engines to find you when your food and location are searched for. A mailing list is also a good idea so you can keep your customers informed about events, sales, and special offers.
After building a database of emails of potential and returning customers, you can then market to them and begin building relationships with your customers. This is a great way to see what customers like, dislike, and keep them coming back for more.
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