IBM Says, "Every Dollar Invested in Ease of Use Returns $10 to $100"

Written by Joe on Thursday, September 15, 2011

Make Your Website Easy, Make More Money

People like products that are easy to use. And when they come to your website, they expect the same. They made it to your website by searching for your products or services, and when they get to your website they should easily be able to purchase or inquire more information about your products or services. Here are some reasons why planning is so important and why taking your time will save you trouble and money in the long run.

Do It Right The First Time, Plan & Research

Before any designing or development is even considered, you need to have a good plan for your website. Your website plan should include a number of items including long and short term objectives, what your visitors are coming to your website for, how your information will flow, and how you want users to interact with your website. Understanding these items are key to a good plan and a great website.

Easy Access To Information, Website Usability

Website usability should be a high priority for your website. I often see website usability being over looked due to issues such as it's expensive, it's time consuming, and most people simply don't understand what website usability is. If you plan properly you can save a ton of time and money by make usability a primary concern.

Not taking website usability into consideration is a huge mistake. Discovering website usability issues after a project has been completed or partially completed will lead to either redesigning the website or having to make major modifications. This will take more time and will cost more money. So take the time to test and make sure your website is easy to use.

Make Website Usability A Priority

The investment of time and effort ensuring your website is easy to use is well worth the investment. Satisfying your customers should be your number 1 priority and an easy to use resource is exactly what the want and need. You will also save time and money down the line because you won't have to go back and fix what wasn't done right in the first place.

Concerned About Your Website? Nee Help Planning A Great Website?

Contact me today to learn more about how I can help make your existing website easier to use and help you plan a website that will be customer focused and easy to use. Call 732-698-8419 or fill out the contact form. And don't be shy! We can work together to make your website great!

Tags: Website Usability, Ease Of Use, Customer Centered