Online spending up 13% in November, do you have ecommerce?
Written by Joe on Tuesday, November 30, 2010
Strong increase in online purchases expected this holiday season
Internetnews.com says "According to Web metrics firm comScore, which reported on Tuesday that sales for the first three weeks of November have surged 13 percent ahead of the same period a year ago." An aggressive email marketing and online advertising campaign can help your business reach these same numbers. An email marketing expert will be able to assist your business in getting more business through your website for the holiday season.
According to ecommerce-guide.com, online spending is supposed to pass totals from 2007 before the recession and reach the highest we have ever seen. If this is not reason enough to start selling your products online, I don't know what is. If online spending is going to be the highest this year that it has ever been, imagine what the future holds. Ecommerce-guide.com says sales are projected at around $32.4 billion for November and December. And this is fresh out of a recession.
What are the advantages of having an ecommerce website?
1. Open 24/7
Your website is open and can accept orders 24/7. This may be the biggest benefit to having an ecommerce website. Customers can shop whenever they want and you don't have to do anything.
2. Highly targeted advertising
Online advertising has been a huge part of the success of ecommerce websites. An freelance email marketer will be able to assist you in developing a plan that will entice customers to your website and figure out what they like, and what they don't.
3. Customer loyalty
Personally, if I have a good experience buying off a website, I will go back to order from them again. Having an ecommerce website that functions properly is essential to getting the best out of your website.
4. Analytical data
The data gained from your ecommerce website is invaluable. You can easily track what products customers are viewing most, buying most, and leaving in their carts the most. Following these trends you will be able to offer special deals on products you know your customers like the most.
These are just a few advantages of having an ecommerce website. Contact us to learn more about starting an ecommerce website and if an ecommerce website is right for your business.
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