5 Characteristics of a Successful Business Website in 2012

Written by Joe on Thursday, December 22, 2011

Are you meeting website visitors expectations?

Internet users have high expectations of your website. If you are not meeting these expectations, you're probably loosing visitors and customers. Here are 5 characteristics of a successful business website in 2012.

1. Mobile compatibility

You don't need a completely separate website, but your website should be accessible from all mobile devices. Cell phones and tablets are the way of the future. Websites need to accommodate the new technology. Most websites can use a facelift for their mobile web presence. Contact me to learn more about upgrading your website for mobile devices.

2. Design With user experience in mind

Users have an idea of how a website should be laid out before they even reach your website. When designing your website, keep in mind that users expect your navigation to be in a similar location as most other websites. A good website design can make or break your website.

3. Use your homepage to draw people in

Don't overload visitors with flashy landing pages. Use your landing pages to draw people in to look deeper in to your website. Including specials and recent blog posts are 2 popular ways to get people deeper in to your website. Adding effective calls to action to your website can make a huge difference.

4. Quick loading pages

On the web today, users don't want to wait for a slow loading page. Consider a simple design over complicated animations and flash websites. You will keep more visitors if your website loads quickly.

5. Optimize your content

Fresh relevant content is king. Constantly monitoring your analytical data and updating what keywords you are optimizing for is essential for a successful business website. A custom content management system is a great tool to keep your website up to date. Optimizing your keywords can be tricky and time consuming. You may want to hire a search engine optimization professional to assist in monitoring your keywords and content.

Lets talk more about making your website more successful in 2012. Fill out the contact form or give me a call at 732-925-4044 and I will give you a free consultation and analysis of your website.

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