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5 Reasons To Use Email Marketing Over Traditional Mail Marketing

5 Reasons To Use Email Marketing Over Traditional Mail Marketing

Written by Joe on Friday, June 18, 2010

Earn $43.62 on every dollar spent with email marketing

In today's digital times, email marketing has gotten more and more popular. With a higher return on investment and lower cost, email marketing has made traditional mail marketing obsolete. Email marketing is a cheap, and effective means of advertising generating $43.62 on every dollar spent. Here are a few reasons why you should invest in email marketing over traditional mail marketing.

Target your customers

With the advancement of email service providers and database intergration you can target the exact users you want to market to. This increases chances of your email being opened, read, and clicked through, which can lead to a sale or the growth of new relationships. It's not all about the money, but developing good relationships with your customers to get future business. Email service providers can generate personalized emails for each user, which will also help build on your relationships with your customers.

Email marketing is data driven

Robust reporting tools offer a large amount of data so you can see what works and what doesn't. Reports can tell you click through rates, how many people viewed the message, deleted the message, sent it to spam, etc.. This allows you to decide which links are most effective and what your users like and dislike.

Drive direct sales from your emails

Creating emails for promotions and other offers generate action. Whether you are trying to sell a product, offering a download, or trying to get customers to sign up for a special promotion or contest, custom personalized emails will attract customers.

Builds relationships, loyalty, and trust

Customized emails directed to a customer with your branding build customer loyalty and instill your brand. Personalized emails give the user a more intimate feel that will build trust and relationships with your customers.

Supports sales through other channels

An email marketing campaign isn't just about driving traffic to your website. You can use your email marketing campaign to inform your customers about instore specials or events. Keeping these relationships will help earn the trust and loyalty of your customers.

Get started with your email marketing plan

Email marketing is a great marketing method, but it has to be done right. Emailing all of your customers the same generic message with no calls to action and ineffective content will drive customers away. We can help you create a data driven email marketing plan that will get you results. Contact us to learn more about our email marketing plans and how we can help you.