5 holiday email marketing tips

The holiday season is the time for email marketing

Sales, special offers, and a lot of shoppers make the holiday season prime time for having a solid email marketing

plan. These 5 tips will help you on your way to a strong holiday email marketing plan.

Code for mobile email

Many people receive their email on their mobile phones. Ensuring your email is viewable on accessible by mobile

phones is a must. You can also include a link to a mobile friendly URL for users who cannot view your email on

their phones. It is estimated that around 20% of your email list subscribers view your email on their phone*.

That's a big percentage to just dismiss.

Give email list subscribers special offers

If you're having a sale on your website, let your email list know before the general public. This will make them

feel like they are getting something out of being a part of your email list, rather than just updates or spam. You

can also offer special "member only" coupons. This is a great way to get repeat customers.

Last minute sales

As the holidays get closer, your titles can make a huge difference. Phrases such as "last chance" or "final offer"

will entice users to go to your website and purchase your products. If you're running out of a certain item, let

your email list know first as they are most likely the most qualified traffic to come to your website.

Creative email subjects

Come up with creative email subjects to entice your subscribers. When you check your email do you open the emails

with generic titles? No, because you already know most of them are spam. A creative subject will entice subscribers

to at least open your email to see what you have to offer.

Encourage sharing and social networking

Include links to share your email with friends. This is one of the most valuable marketing techniques in my

opinion. Customers are going to recommend pages that others will find useful. They aren't going to be sending your

page to someone who could care less. Who has time for that? Encourage sharing and social networking.

These 5 tips are just the tip of the iceberg when considering your holiday email marketing plan. In order to get

the most out of your email marketing plan, you need a website that can support it. You should always have an

unsubscribe link and a link to view your email in their browser. We can help with your holiday email marketing

plan. Contact us and lets talk more about what you can do.

* source:

http://www.articlesbase.com/marketing-tips-articles/smartphones-and-email-how-many-people-read-their-marketing-emai

ls-on-their-phone-and-why-is-that-important-to-you-2569868.html