Tracking your online & email marketing campaigns with Google Analytics

Written by Joe on Thursday, November 3, 2011

Did you know that you can track every link you post online?

Tracking your online and email marketing is easy and free with Google Analytics campaign tracking. Simply adding specail tag data to your links allows google to provide information about that link. Tracking these links is essential to test your online marketing campaigns and see what efforts are working the best and are worth continuing.

Step 1. Google Analytics

If you don't already have a google analytics account set up, you need to do that now! Google analytics provides priceless information about your visitors and content on your website. Information including keywords used to find your website, referring websites, time spent on a page, most popular content and much more. Setting up your account is free and a must have for any website owner. Need help adding google analytics to you website? Give me a call at 732-698-8419 or fill out the contact form and we can get you set up today.

Step 2. Add Tag Data To Your Links

This is where the real magic happens. There are 5 tags you can use in your online marketing campaigns. They include:

• Source
• Medium
• Term
• Content
• Campaign

Source is where the link is coming from. Using the name of the website or newsletter are common to indicate the source website your visitor came from. Medium combined with source can identify exactly where your visitor came from. Your medium can be print, email, article. etc. Term is the keyword typed into a search engine. Content is an important tag. Content is used to describe the version of your advertisement. This is useful when testing a variety of ads to determine what methods work the best. Campaign is the overall name of your advertising campaign.

Step 3. Track. Modify. Repeat.

After setting up some advertising campaigns, watch them closely to see whats working. You will most likely see variations in which ads will work best and keeping up with your advertisements and adapting them to what works is key. Ads that get more clicks are ads you will want to put more effort into, while ads that don't draw as much traffic can be removed from your efforts. This means you put more effort into what works and less into what doesn't.

Have questions? Need help? That's what I'm here for. Give me a call at 732-698-8419 or fill out the contact form and we can put together your online and email marketing campaigns.

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