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4 Ways To Take Advantage Of Social Networking Websites

4 ways to take advantage of social networking websites

Written by Joe on Sunday, January 31, 2010

Social networking websites such as twitter, facebook, and myspace are great websites to help leverage your companies online presence. These four tips will help you use social networking websites to your companies advantage.

Join social networking websites your customers are on

If none of your customers use myspace, why start a profile on myspace? Finding out what social networking websites your cusomers use is key to being successful with your social networking efforts.

Though, you may want to gain customers from other social networking sites, start small and develop your compainies voice on one site. As your community grows and strengthens, try some other websites using the same strategy.

Converse with your customers

Bring a human presence to your company by conversing with your customers. Many companies make the mistake of simply using social networking websites to send out marketing messages when they can be used for much more.

Listen to your customers opinions and ideas. Have a conversation with them. Unserstanding what your customers like and dislike can help make business decisions and gain more customers and customer loyalty.

Give your business a human face

Being a part of a community means having a human presence. Nobody wants to read constant "ads" trying to sell them something. Be friendly with your customers. Be human. Try using a picture of your face in your profile rather than a business logo. This helps establish you as an actual person rather than an advertisement for your company.

Add value to your profiles

Nobody is going to come around, nevermind stay around and return if all you offer is advertisements. Give your customers something of value, advise, tips, how-to articles, etc. All of this will not only help brand you as an expert in your field but will also keep customers coming back for more.

You can also use your social networking profiles to hold contests or create polls. Add engaging features to your social networking profiles and you are guaranteed to bring more people to read about your company.